Why Corporate Video Isn’t Just Marketing—It’s Leadership Communication
Walk into any boardroom these days, and chances are you'll hear buzzwords flying around like "brand storytelling" or "authentic content." And hey, those are important. But here’s the thing nobody’s saying loudly enough: corporate video production isn’t just about marketing anymore —it’s about leadership. Plain and simple. Let’s back up a sec. For decades, corporate video has been seen as a glossy add-on. Something flashy for your homepage or your next product launch. And while it is an essential marketing tool, that narrow view is selling it way short. At its core, corporate video is about connection —the kind that doesn’t come from memos, press releases, or even a well-worded email from the CEO. It's how modern leaders actually speak to people. Corporate Video: Your Leadership Megaphone Think about the last time your team rolled out a big internal change. A new direction. A merger. Layoffs. Or even a cause you believe in. Did you send out a carefully word...